Eating Habits Campaign. UI/UX. Digital Marketing
What?
One plate is a social campaign about eating habits with deliverables such as an animated interactive storytelling, website, social media accounts to drive traffic and share information, including physical posters placed in public areas to attract new or possible users.
Why?
To raise awareness about eating habits through an interactive storytelling. Eating habits and food is a very stereotyped topic here in Malaysia. Everyone always has a fixed mindset about particular food and their eating habits. Based on a survey conducted during this campaign with 107 respondents, about 49.5% of them doesn't consider themselves healthy. When asked why? the top 3 answers were: "irregular eating habits", "I to fall sick often", and "I tend to starve myself".
The campaign also has captivating visuals and text to attract more people or possible users.
